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Data-Driven Product Design, Strategy, and Leadership
Crafting Products, Systems, and Teams that Make an Impact
SELECTED WORK
Optimizing a pet insurance marketplace to increase conversion by 41%
Helping pet parents find the right insurance policy with intuitive learning, pared down options, and expert recommendations that make it easier to compare brands.
+32%
INCREASE
IN AVERAGE POLICY PRICE
84%
PURCHASE
RECOMMENDED POLICY
76
NET PROMOTER SCORE (NPS)


Defining and implementing a design system for a 500+ page website
Building a cohesive brand by consolidating UX patterns and styles across multiple channels that increased user trust and engineering efficiency
62%
FEWER UNIQUE COMPONENTS
+30%
INCREASE
IN ENGINEERING EFFICIENCY
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